Little Fluffy Head CAFE

CI/VI DEISGN /BRANDING DEISGN

little fluffy head cafe

CI/VI DEISGN /BRANDING DEISGN

"Little fluffy head cafe" attempts to create a slightly high-end yet friendly positioning. When all kinds of thoughts could not be organized and formed, I started to prepare for the download from the font, and finally established the courier, the most common typewriter font in the era of IBM rule, because the mechanical font has a kind of "blunt" disadvantage in the details. sense. And it is this kind of "imperfection" that keeps me close to this font. At the same time, it also brought the original temperament to the brand-not popular but anti-pop. In the end, the logo was determined to be dense and dense with hand drawn lines to show the gradation of layers. From "point" to "line", it seems that a concession has been made, but in fact it is a choice of retreat for progress. The logo must be alive in a good brand design as I understand it. Not only is it a simple copy of an outline, but it can flexibly make various changes according to different materials and environments, but it also allows people to recognize it at a glance. Such a logo is gentle and alive. The details are quietly lurking in all corners of the coffee shop. In the end, it was defined by me into three forms and used in different occasions. In 2018, "Little fluffy head cafe" came to Tokyo and "Afternoon Black Tea" launched a limited-time store. The sight of my design in Roppongi in the center of Tokyo may be a touch I will never forget in my lifetime.